Terms of Service

These Terms of Service form a binding agreement between you and ENDURA WELLNESS LTD (“Endura,” “we,” “us,” or “our”). By using Endura or purchasing a subscription on this site, you agree to these Terms of Service. If you do not agree, do not use the app or this site.

1. Age Requirement

Endura is intended for users aged 18 and older. By using Endura, you confirm that you are at least 18 years of age. We do not knowingly collect data from anyone under 18. If we become aware that a user is under 18, we will delete their account and associated data.

2. AI Coaching Service

Coach Maya is an artificial intelligence coach powered by Anthropic's Claude AI — not a licensed medical professional, therapist, psychologist, or crisis counselor. You are interacting with an automated AI system, not a human.

Endura is not a medical device, healthcare provider, or mental health service. Coaching content is for educational and general wellness purposes only and does not constitute medical advice, diagnosis, or treatment. If you experience physical symptoms, pain, sexual dysfunction, or believe you have a medical condition, please consult a qualified healthcare provider or licensed sex therapist.

AI-generated responses may contain errors, inaccuracies, or outdated information. Do not substitute AI coaching for professional medical advice.

3. Physical Activity & Exercise

ENDURA DOES NOT OFFER OR PROVIDE ANY KIND OF MEDICAL ADVICE, HEALTH INSURANCE OR OTHER HEALTHCARE SERVICE. THE SERVICE IS NOT A SUBSTITUTE FOR PROFESSIONAL HEALTHCARE SERVICES.

YOUR EXERCISE ACTIVITIES INVOLVE RISKS, BOTH KNOWN AND UNKNOWN, WHICH MAY INVOLVE RISK OF BODILY INJURY OR DEATH, AND THAT YOU ASSUME THOSE RISKS.

PARTNER EXERCISES: You are solely responsible for obtaining your partner's free, informed, and voluntary consent before beginning any partner exercise.

4. Subscription & Billing

Endura offers optional paid subscriptions purchased either (a) on the web via the checkout on this site, or (b) through the Apple App Store or Google Play Store from within the mobile app.

Web purchases: subscriptions bought on this site are sold by Paddle.com Market Limited (“Paddle”), our reseller and merchant of record. Paddle handles payment processing, sales tax/VAT, invoicing, and is your point of contact for billing questions and refunds. Subscriptions renew automatically each billing period until cancelled. You can cancel anytime from the link in your Paddle receipt email, or by contacting ariel@endura.company. Upon cancellation you retain access until the end of your current billing period. See our Refund Policy.

Mobile purchases: subscriptions bought through the Apple App Store or Google Play Store are managed entirely by Apple or Google, who act as merchant of record for those purchases. Payment is charged to your Apple ID or Google account. Subscriptions automatically renew unless cancelled at least 24 hours before the end of the current period, and are managed through your App Store or Google Play account settings.

Prices may vary by region.

5. Acceptable Use

You agree not to:

• Attempt to elicit content from the AI that is harmful, illegal, or abusive
• Misrepresent your identity, age, or qualifications
• Reverse engineer, scrape, copy, or redistribute any part of the service
• Use the service for any unlawful purpose or in violation of any applicable law
• Harass, threaten, or harm any other person using information or techniques from the service

6. Intellectual Property

All content on Endura — including exercise content, coaching frameworks, program structure, and AI responses generated by Coach Maya — is the proprietary intellectual property of Endura. By using the service, you grant Endura a limited, non-exclusive, royalty-free licence to process your inputs.

7. Disclaimer of Warranties

The service is provided “as is” and “as available” without warranties of any kind, express or implied. AI-generated coaching responses are probabilistic outputs of a language model and may be incorrect, incomplete, or inappropriate for your specific circumstances.

8. Limitation of Liability

To the extent permitted by law, Endura's total aggregate liability arising from your use of the service is limited to the subscription fees you paid in the 12 months preceding your claim. This limitation does not apply to claims arising from gross negligence, willful misconduct, or violation of law, which cannot be waived under applicable law.

9. Governing Law

These Terms are governed by the laws of the State of Israel. Before initiating any formal legal proceedings, please contact us at ariel@endura.company — we will attempt to resolve disputes informally within 30 days of receiving written notice.

10. Data & Privacy

Your data is handled in accordance with our Privacy Policy, which forms part of this agreement.

11. Amendments

We reserve the right to modify these Terms at any time. We will provide notice of any material changes by updating the date at the top of these Terms. Your continued use constitutes acceptance.

12. Contact

For questions, concerns, or complaints about these Terms of Service, contact us at ariel@endura.company.